Nobody is perfect, but anyone can be genuine.
Being genuine costs nothing and is priceless. Whether in business, personal relationships or politics, the genuine person benefits no matter how much he or she lacks in brilliance or beauty.
We buy “genuine.” We avoid the person who tries to look good or agree or takes the easiest path. Often, the person who isn’t genuine doesn’t trust that he or she will get their due, but others will sense that distrust and go elsewhere.
Barry LaBov
LABOV Marketing Communications and Training
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