Why is believing important to business? Why can’t we just do
what we’re told and check out at five o’clock every day?
First of all, many people check out every day during work and go through the motions.
The problem is that it’s not fulfilling, it has no meaning and it’s harder to
live that life—yes it’s harder. It takes a toll; at times it’s embarrassing;
other times it’s confusing. It beats you up.
The beauty of believing is that it allows you to take
emotion out of the equation. It allows you to share what you think whether
you’re a senior partner or a newbie—it doesn’t matter what your position, it
makes sense to you; it’s fair and you can share that.
If you don’t believe, fess up and ask for information to
help you believe. If you almost believe but have a few issues, share that and
maybe you can improve things as well. But bottom-line, if you still don’t
believe, step aside and allow someone who does to take the lead.
Barry LaBov
LABOV Marketing Communications and Training
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