Follow the money

In the movie “All the President’s Men,” a pivotal character repeatedly said, “Follow the money.” Of course, the money led to exposing the entire scandal.

Businesses invest money and resources into certain things, sometimes technology, sometimes machinery, sometimes design. Yet, those companies often fail to realize that those investments are part of their DNA, they represent what they most have passion about.

What does your company invest most of its time, money and energy into, and are you leveraging that?

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com