Follow the money

In the movie “All the President’s Men,” a pivotal character repeatedly said, “Follow the money.” Of course, the money led to exposing the entire scandal.

Businesses invest money and resources into certain things, sometimes technology, sometimes machinery, sometimes design. Yet, those companies often fail to realize that those investments are part of their DNA, they represent what they most have passion about.

What does your company invest most of its time, money and energy into, and are you leveraging that?

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com

Easy versus meaningful

It’s actually easy to do a mediocre job. I believe that most of the people who do mediocre, uninspired performances do so because they assume it’s less painful than the alternative.

In the long run, a mediocre job is hard because it leads to stress and a myriad of issues that we can all imagine.

I submit that it is meaningful to do a great job and that when you add it all up, maybe it’s harder in some ways, but the fulfillment you get is uplifting. 

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com