There’s the “now” easy—I don’t want to be bothered or
hassled, so let’s cut corners and make my life as easy as possible this second.
There’s “tomorrow” easy—let’s get this right, make
sure we do the very best we can.
The “now” easy is easier immediately but it is fraught with
bad things down the road—errors, lack of engagement, mediocrity, etc. After
that happens, it is no longer easy to overcome those issues.
The “tomorrow” easy is the opposite—it builds a future that
is simple, enjoyable and yes, easy.
Barry LaBov
LABOV Marketing Communications and Training
www.labov.com
Barry LaBov
LABOV Marketing Communications and Training
www.labov.com