I love ideas, in fact, to a fault. I tend to think that every problem can be solved with a great idea. I have been proven wrong as often as right on that.
Truth is, no matter how brilliant or mediocre the idea, people will be critical to its success. That's why you see a mediocre product that sells well and why you see amazing products fail.
Without buy-in, the idea seldom matters much.
Barry LaBov
LABOV Marketing Communications and Training
www.labov.com
Wednesday, February 5, 2014
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