Small acts

I recently met a former rock star as part of a charity event. I was excited to meet him and was concerned that he might not end up being there due to the various demands on him.

Much to my delight, he did show up and was very engaging. What struck me most was one small act that one of his people did. I had paid for parking (eight bucks, no big deal) at the location. This was evidently observed and within minutes I was handed eight dollars and told to please, please keep this, you shouldn't have to pay for parking.

While that amount of money is small, I think it was impressive because it easily could have been overlooked. That small act spoke volumes and positively affected my experience as much as any other thing.

I have to think how easy it would've been to do nothing at all; I have been guilty of that.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com