"Let's make history." That's how my first meeting with him began. He was a hard-charging, intense client who was just transferred to this position. He was our new client.
His predecessor was a nice person who wanted to make everybody happy and things as easy as possible. This was quite a change. Overnight, we went from "don't make waves" to "let's make history."
The two years following that, we had a few rough spots with him, but we were able to produce great work that made a difference, or, as he said, history.
It's far more motivating to go for greatness even if it means working harder, because how often can you actually make history?
Barry LaBov
LaBov Advertising, Marketing and Training
www.labov.com
Thursday, January 3, 2013
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