The Easy Button of life

Staples created a great campaign around their “Easy Button.” You can look to Staples for all your office needs and it’s easy. Everything will be taken care of. What a great campaign and great mantra for your life: Just push the easy button.

Most of us are in search of the easy button in our life. In school, we searched for the easy teacher, the easy class where you could be guaranteed a good grade. Maybe we looked for a spouse who would make it easy for us and allow us to do what we want when we want to. Later on, we may have chosen a career where it appeared to be easiest to get what we want, even if we didn’t have passion for it. And finally, we choose employers who we thought would be the least stressful to work for.

I’m not opposed to the concept of easy, because sometimes easy is best. But it isn’t meant to be the compass of our lives. Instead of easy, I’m looking for meaningful. The client who we can have a meaningful relationship with, which in the long run will be easier than the alternatives.

Barry LaBov
LaBov & Beyond
www.labov.com