Does it Really Matter?

It's so easy to get caught up in the day-to-day craziness of business. Everything seems like life and death. But what really matters? Things do matter--but not always the things we're focusing on.

Ethics are incredibly important. Working with one more customer, especially if they are not particularly ethical, is not important.
Sales growth is important. But not if it comes with a loss of profit.
Hiring the right employee is important, but quickly hiring the wrong one is a disaster.

If your company had one more sale, what would you do with it? Would it make a big difference or would it quickly become part of the craziness and get lost?

It's easy to lose focus on the most important things because there are millions of other things flying around. What matters and what doesn't matter?

Barry LaBov
LaBov & Beyond
www.labov.com
LaBov Sales Channel
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