For Better Or For Worse: In Marriage and Business

When we marry, we promise to stay with our spouse through the good times and the bad. It's a commitment. But more than that, it's a relationship enhancer. It gives meaning to our lives, it enriches each of us.

The same goes with business. Sure, it's great to benefit during the good times--bonuses, stock options, perks, etc. When the tough times come, it's tempting to bolt, but isn't that when some of the most meaningful and exciting opportunities arise? I think so.

If you're a manufacturer with a declining market share, is this the time to give-up or the time to make history? If you're a dealer that has an empty showroom, is this a sign that you should close your doors or do you shake things up?

Sure, there are valid reasons to give-up. But mere adversity shouldn't one of them.

Barry LaBov
LaBov and Beyond
www.labov.com