Donuts: Antidote for a Rotten Economy

Sure the economy looks bad; businesses are struggling or failing in some cases. What can be done?

Look no further than coffee—Dunkin Donuts is aggressively pursuing Starbucks and making great progress. Why? They’ve shown passion and bravery—they obviously believe in their product and they’re not sitting back playing it safe. They’re now in more supermarkets than ever and Starbucks is in retreat.

On the opposite side of the equation, look at the Big Three. They have a built-in market for their products yet they’ve alienated most of that market. Why? Look at their product—it’s tired, unimaginative, outdated, overpriced, etc. They evidently didn’t believe in their product. They showed no passion, no guts.

Bravery and passion are necessary to succeed in this economy, without both, you have no chance.