I recently appeared on Fox Business Channel with Ed Bolen of the National Business Aviation Association. We were interviewed by Jeff Flock. I thought Jeff was very good and very fair. He asked us about the viability of business jets, and I think we stated our cases well.
The whole anti-private-jet fervor that we have today is because of the sound-byte world we live in. As soon as an executive walked off a huge jet to ask Congress for money, the sound byte was: private jets are wasteful; they're merely a luxury item for rich executives.
As a business jet owner, I think it's appalling to be wasteful in any way - whether it be flying a huge jet alone or buying a $50,000 Rolex or being driven around in a limo instead of driving yourself to meetings, etc. Waste is waste. At my company, our owners and employees would simply not allow that kind of waste - after all, we have a business to run.
Good thing for Rolex that Congress didn't ask the Big Three execs about how much they paid for their watches when a $15 Timex would've gotten them there on time. Good thing for Armani that Congress didn't ask how much they paid for their suits when a decent JC Penney sportcoat would've kept them warm.
Barry LaBov
LaBov and Beyond
http://www.labov.com/
Friday, July 31, 2009
Thursday, July 30, 2009
Economic and Emotional Times
Our agency, LaBov and Beyond Marketing Communications, recently updated our client testimonials, and one thing really grabbed me: our clients' emotion.
We all know these are trying economic times. What I sometimes forget is that, in addition, they are tough on us emotionally as well.
For execs at a huge corporation, the stress of lay-offs, downsizing or of disappointing their employees is gripping. The fear of a failed sales forecast is foreboding. The daily unknowns that the exec deals with can be paralyzing.What I heard in the voices of our clients was passion, appreciation and inspiration. These are tough and challenging days, and it's more important than ever to truly know you have a partner.
We suppliers must realize that we not only provide a service, we can also provide a friendship, a lifeline and a partnership to people who are under more pressure than they have ever been in their careers.
Barry LaBov
LaBov and Beyond
http://www.labov.com/
We all know these are trying economic times. What I sometimes forget is that, in addition, they are tough on us emotionally as well.
For execs at a huge corporation, the stress of lay-offs, downsizing or of disappointing their employees is gripping. The fear of a failed sales forecast is foreboding. The daily unknowns that the exec deals with can be paralyzing.What I heard in the voices of our clients was passion, appreciation and inspiration. These are tough and challenging days, and it's more important than ever to truly know you have a partner.
We suppliers must realize that we not only provide a service, we can also provide a friendship, a lifeline and a partnership to people who are under more pressure than they have ever been in their careers.
Barry LaBov
LaBov and Beyond
http://www.labov.com/
Wednesday, July 29, 2009
Social Media - more than buzz words
You can witness the speed of technology right in front of us today. Look how quickly social media has become the new hot topic in corporations.
In the 1400s, when the Gutenberg Bible was first printed on a press (instead of being hand scribed by monks), it was a world-changing breakthrough in publishing. This breakthrough allowed the Bible to get into the hands of the masses - although it did take centuries for that to become reality. Now, it's the most popular book in the world.
Today, a new way to publish information called social media is taking off. And it's immediately accessible to practically everyone. But it's more than two words or one site or one blog somewhere. It's a different way to think and reach out, which means it will be changing and morphing.
That means we can't just use those two words - social media - and think we've come up with a solution. We now have to think about which path - Twitter, LinkedIn or whatever is created next - is the right one (s) to take to spread our information and to connect with our audiences.
It's entirely possible that Twitter or some other social media method will not survive through this revolution, to be replaced by alternatives that better suit us at that moment.
Barry LaBov
LaBov & Beyond
http://www.labov.com/
In the 1400s, when the Gutenberg Bible was first printed on a press (instead of being hand scribed by monks), it was a world-changing breakthrough in publishing. This breakthrough allowed the Bible to get into the hands of the masses - although it did take centuries for that to become reality. Now, it's the most popular book in the world.
Today, a new way to publish information called social media is taking off. And it's immediately accessible to practically everyone. But it's more than two words or one site or one blog somewhere. It's a different way to think and reach out, which means it will be changing and morphing.
That means we can't just use those two words - social media - and think we've come up with a solution. We now have to think about which path - Twitter, LinkedIn or whatever is created next - is the right one (s) to take to spread our information and to connect with our audiences.
It's entirely possible that Twitter or some other social media method will not survive through this revolution, to be replaced by alternatives that better suit us at that moment.
Barry LaBov
LaBov & Beyond
http://www.labov.com/
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