Relationships more important than ever

Remember when the Internet started catching on and how it and the other technologies were going to change everything? Save us time and money? Well, it took a while, but things have sure changed.

But it also seemed like the Internet and computers were actually keeping us apart - less interaction, less personal communication.

As my good friend Sonya pointed out to me recently, now with Facebook, Twitter, LinkedIn and their counterparts, we're able to be more connected with each other than ever. We can be communicating and enhancing relationships with people all over the globe 24/7.

Sonya's right; in fact if you're going to grow your business today you have to utilize those forms of communications or you'll be left behind.

Now technology is bringing us together for maybe the first time.


Barry LaBov
LaBov & Beyond Marketing Communications
www.labov.com

Get Rid of Mass Communications

Want to increase business? Improve morale? Reduce mistakes? Minimize how many people you insult?

Reduce or eliminate mass communications--you know, the "Dear Owner" or "Dear So and So Customer" letters or emails that are sent out everyday.

We can all spot a generic communication. How do you respond? I usually don't read it. I throw it out without opening it up.

Why would you give money to a cause, no matter how good it is, that asks for money through a generic letter? Would you hire an employee that sends a generic "To whom it may concern" letter alerting you to his or her talents?

If you have 150 potential donors, why not a handwritten note to each? If you have a universe of less than 200 customers or prospects, why would you ever send form letters?

It takes more time to personalize. It takes more thought. You actually have to care enough to do it. And more people will read it if it's personal.

The less mass communications you do, the stronger your results.