A previous post focused on a way to live, a way to do business--PB&J or Passion, Bravery and Joy.
Think of passion and bravery as your behavior, it's how you are at your best. Today we need all the passion and bravery we can muster. When there's passion and bravery, we have the chance for some breakthroughs--that's the "joy."
Walk through most corporations--how does it feel? Is it morose or can you feel the energy, the enthusiasm--the "joy"?
Very few corporations actively promote passion and bravery. But those few people that flourish and make a positive difference have a heavy dose of PB&J. They show the energy and belief in their company. They think of exciting ideas or opportunities and they pursue them courageously, even against the odds. That's passion and bravery.
The result is a person or an organization that truly makes a positive impact. And let's realize that skipping around the office excited doesn't bring you any results, you need not just passion, but the courage to make things happen to get those results--the joy.
My company, LaBov & Beyond Marketing Communications, is writing a book on Passion, Bravery and Joy and would like your help.
What people, what companies do you know that are living PB&J? Send us your recommendations. We're now considering which individuals and corporations to feature. Our goal is to celebrate those with PB&J and inspire all of us to spread PB&J in our business lives and our personal lives.
Barry LaBov
LaBov & Beyond Marketing Communications
http://www.labov.com/
Showing posts with label PBJ. Show all posts
Showing posts with label PBJ. Show all posts
Monday, November 23, 2009
Thursday, November 19, 2009
PB&J
PB&J stands for more than peanut butter and jelly sandwich. It stands for a way to do business.
At our company, LaBov & Beyond Marketing Communications, PB&J in business stands for Passion, Bravery and Joy. It's a mantra, a direction, a guideline, and a litmus test. It can work for all businesses. Try it out.
Too often in business you can have enthusiasm and a great idea (passion) but don't have the courage (bravery) to stand up for it. In the end, you get nothing.
Sometimes you can have guts (bravery) but don't have anything unique, exciting or inspiring (passion) to show to the customer. Again, you don't succeed.
Sometimes, you can just take orders - no passion or bravery there. And no reason for the customer to be thrilled with you, either.
But when you have the passion - those great ideas, the infectious enthusiasm coupled with the bravery to express that passion in whatever way necessary to get it resonate with your customer, you can achieve magic.
That magic is the "J" or the joy that you get when you help that client, when your project moves mountains, and your customer can't dream about working with anyone but you. That's joy. Your customer-facing people will view joy as customer retention; the designers, engineers and creative people will recognize joy as the brilliant idea that became reality. Your accountants will look at joy as profit and financial security for your company.
PB&J is never fully achieved every day 24/7. It's not possible, but the better we strive for it, the better we perform and the more fun and results we achieve. Feel free to spread it.
Barry LaBov
LaBov and Beyond
www.labov.com
At our company, LaBov & Beyond Marketing Communications, PB&J in business stands for Passion, Bravery and Joy. It's a mantra, a direction, a guideline, and a litmus test. It can work for all businesses. Try it out.
Too often in business you can have enthusiasm and a great idea (passion) but don't have the courage (bravery) to stand up for it. In the end, you get nothing.
Sometimes you can have guts (bravery) but don't have anything unique, exciting or inspiring (passion) to show to the customer. Again, you don't succeed.
Sometimes, you can just take orders - no passion or bravery there. And no reason for the customer to be thrilled with you, either.
But when you have the passion - those great ideas, the infectious enthusiasm coupled with the bravery to express that passion in whatever way necessary to get it resonate with your customer, you can achieve magic.
That magic is the "J" or the joy that you get when you help that client, when your project moves mountains, and your customer can't dream about working with anyone but you. That's joy. Your customer-facing people will view joy as customer retention; the designers, engineers and creative people will recognize joy as the brilliant idea that became reality. Your accountants will look at joy as profit and financial security for your company.
PB&J is never fully achieved every day 24/7. It's not possible, but the better we strive for it, the better we perform and the more fun and results we achieve. Feel free to spread it.
Barry LaBov
LaBov and Beyond
www.labov.com
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