Tuesday, October 25, 2011

Words are not enough

Go in there and tell her what she needs to know
Send an email detailing the attitude we want
I think she needs a good, long talk
Here's a book that should help you with your issue

I love words. At my company, we use words to help clients inspire their sales channel and customers. But, they are words. Just words...

Words really can work if:
They are delivered well
They are crystal clear
The person receiving them cares to consider them

If the transmitter is sending our signals, but the receiver is off, nothing good is going to happen. No matter how eloquent or brilliant the wording is.

Barry LaBov
LaBov & Beyond
labov.com labov.com

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