Thursday, August 20, 2009

Relationships still the key

My previous post focused on the role that technology is playing in our relationships via Facebook, LinkedIn, etc. The prime differentiator in success still remains the ability to forge meaningful relationships.

I've studied, enjoyed and competed against people who have cultivated great relationships with clients. The ability, the willingness, the energy and the integrity to forge a valuable relationship is the primary reason a person succeeds in business. Why?

Relationships take time, patience, focus and selflessness - a person looking for a quick sale won't "waste" his or her time on trying to become friends with a client or trying to understand or help a supplier.

Whether the economy is great, bad or so-so, there will always be people - and they are looking for someone that values them, someone they can trust - even if that person's product isn't the cheapest or the best. It's that simple...and that hard.

Barry LaBov
LaBov and Beyond marketing Communications

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