Several years ago, Pixar co-founder Ed Catmull shared his
thoughts on how the studio fosters creativity and how, when creating an
original product, the initial idea is not the most important element. It is, in
fact, the people and culture. As Catmull puts it, it is about preserving the
“confluence of forces necessary to create magic.”
That includes the concept that
creativity is not a solo act or a single idea, but rather several people from
different disciplines working together to solve challenges and creating more
than just an initial idea but many other ideas that support it. In the case of
a movie, that can be tens of thousands of ideas from hundreds of people. For collective creativity to work,
there must be an environment where people support one another. Once you reach
that level, you have the foundation for some of the most inspiring creativity.
Barry LaBov
LABOV Marketing Communications and Training
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