In
business, there are those partners who focus solely on the assignment at hand and
others who act as alignment partners, offering a deeper level of expertise
by focusing on the needs and goals of a business. They act as advocates,
confidantes and extensions of the company’s team. This is more important than
ever, as many companies operate with fewer staff than in the past.
An
alignment partner will work with a company to connect business strategy,
resources and goals, then spearhead execution of a strategic plan, which
strained departments often don’t have time to do. Alignment partners will
fully immerse themselves in a company and its brand, which includes learning
the brilliance of a product, service, process, technology or innovation. It is
an effort to discover the what and how,
but most importantly the why a business is doing what it’s doing.
Focusing
on alignment over assignment can yield highly rewarding business relationships
and results that can change a company for the better. It’s ok to admit you
can’t do everything yourself. A true partner can provide the extra help you
need to achieve your goals and improve your business.
Barry
LaBov
LABOV
Marketing Communications and Training
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