Selling value

I’ve come to understand the importance in selling value. Selling your value often takes more thought and time than just figuring out how many hours it will take to perform a task, putting together an estimate and selling a price to a customer. But if it’s price alone that you’re selling, chances are there’s someone else out there who can do it for cheaper. 

And if a customer is only concerned with the lowest price, chances are they’re not going to be the kind of person you want to do business with.  If the lowest price is all they’re after, what’s to prevent them from going with the company down the road if they’re a few dollars cheaper? 

Investing your time in selling value to people who see beyond the dollar signs is well worth it. It’s more inspiring to work with those who see your value.

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com 

Time warp

One of my challenges is time—I expect to get things done in a certain amount of time and quite often, I'm wrong. Most of the time, I underestimate how long it will take to change something or solve something. And in almost every case, it takes longer than I thought.

It may be good that it takes longer to change something than I thought it would. Perhaps the change will "stick" better. Maybe I'll appreciate it more. Maybe more people bought-in.

No matter, I have little control of time and it's about time I understood that.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com

Little things, big things

It's not the big victories that really make the difference. It's all the small victories that add up and lead to progress that do.

A big victory is great, but they are few and far between. Give me a lot of small triumphs every day.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com

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You just might learn something

Why collaborate?
Why be vulnerable?
Why ask for help?
Why share a crazy idea with someone?

You just might learn something—anything from you're nuts to you have a brilliant idea or maybe in between (it's a good idea, but what if you tweaked it in this area or that?).

You just might learn something.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com