Change the diapers

When my wife and I had our first child, Laura, I made it a point to change her diapers every chance I could. When I walked into our house every night, she was all mine. My wife didn’t lift a finger. I did the same with my son, Alan, and now most recently, my grandson, Grayson.

I’m a big believer in changing diapers. My daughter’s first smile came when I was changing her. I counsel guys to change their newborn’s diapers. Sure it can be a mess, but you get close with your child and you bond. It is not beneath my dignity to change a diaper; it’s a pleasure.

I feel the same way when it comes to working with clients. There is no job or task beneath me or anyone else. The more we dig in and get the dirty work done, the more we bond with our clients.

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com

Where’s the value?

One of the toughest things to do in the middle of our everyday craziness is to ask, “Where is my value?” Much of the time we are adding no value, maybe even impeding progress.

The fewer people involved in any given project or task, the better.

The reason this is true is that the more people involved, the more difficult it is to take ownership. When our company conducts creative sessions, we keep them small—2-4 people. Any more than that and all of the sudden, the intensity and quality are lowered.

It may seem like the more people, the more likely there will be success, but it’s the opposite. Only the people who are adding real value should be involved.

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com

Giving beyond

At LABOV, we involve our entire company in the annual Give Beyond campaign, which awards a local non-profit organization the 12 Hours of LABOV. We come together as a company and dedicate our entire resources for 12 consecutive hours to help the organization. It’s inspiring for everyone involved—not just the organization we’re helping, but our employees and vendor partners as well. We even invite the public to vote on which organization receives the 12 Hours of LABOV, which you can do now through December 18 at labov.com/givebeyond.

If businesses really want to create a culture of trust and safety, I encourage them to hold their own 12 Hours event and see how it can enrich their culture. In fact, our team would be happy to share our experiences and details of the day to help any company interested in holding a 12 Hours event (email us at pr@labov.com). 

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com