Tuesday, January 6, 2015

Change the diapers

When my wife and I had our first child, Laura, I made it a point to change her diapers every chance I could. When I walked into our house every night, she was all mine. My wife didn’t lift a finger. I did the same with my son, Alan, and now most recently, my grandson, Grayson.

I’m a big believer in changing diapers. My daughter’s first smile came when I was changing her. I counsel guys to change their newborn’s diapers. Sure it can be a mess, but you get close with your child and you bond. It is not beneath my dignity to change a diaper; it’s a pleasure.

I feel the same way when it comes to working with clients. There is no job or task beneath me or anyone else. The more we dig in and get the dirty work done, the more we bond with our clients.

Barry LaBov
LABOV Marketing Communications and Training


  1. As mom to an 18-month old, I can assert that there's nothing fun about changing diapers! But I commend you for relating it back to the "dirty" task of digging in with clients. What a great attitude to have toward those who trust you with helping them grow their business.

    1. Dana I appreciate your candor! I agree, there's nothing to be thrilled about changing a diaper but it sure makes a statement. It shows you're willing to do what it takes for someone you care about. And quite often, that someone, whether an 18 month old or a grown up, really appreciates you for it. Thanks.