Traffic

Traffic, that's what's needed in most stores. People walking in and looking at stuff to buy. No people walking in, no people buying.

Doesn't matter what your displays look like or how shiny your product is or how pleasant your staff is. No traffic, no sales, no people.

If you're a manufacturer and you produce a really nice product that your dealers sell, that's really good. But if you also help that dealer generate traffic, you're great.

Barry LaBov
LaBov & Beyond
http://www.labov.com/