Precision

Precision. It's a word seldom used today to describe companies or experiences. Usually we talk about attention to detail or quality, yet precision can be a little different from those terms.

I experienced a private country club that was extraordinarily precise. All tee times were adhered to, you could not fall behind or you'd risk being sent a warning letter from the club. On the positive side, their dining area had no menu--you could order anything and they'd fix it for you. When you entered the property, they knew who you were (even if you were a first-time guest) and they were very attentive to you.

This club had a unique relationship with its members. Their members were almost fearful--they didn't want to get in trouble or be viewed as slow players.

It might be worth noting that this club has a waiting list and is very expensive to join. Precision has its cost and its magnetism.

Barry LaBov
LaBov & Beyond
Fort Wayne, IN
http://www.labov.com/