Follow the Love

What do you do?

You can focus your efforts on customer A, who has great resources, or you can focus your efforts on customer B, who also has resources.

The answer: Choose the one who loves you. That's the one to work with. That customer will appreciate you, your product, and will want to see you do well. The other customer may be ambivalent, or even hostile, and will eventually drain your energy, focus and opportunties.

What if neither love you? Search for customer C.

Barry LaBov
LaBov & Beyond
www.labov.com