Tuesday, May 17, 2016


A new car is launched and it has autonomous driving and links with a number of your apps seamlessly.

A new motorcycle is introduced—it runs on electricity.

An online retailer now offers same-day delivery.

None of the above were things I asked for. But I do think they sound like great ideas and very likely, I will join thousands of others and buy-in.

This is the new expectation of the consumer. We expect more than just an order-taker. We expect our suppliers and manufacturers to anticipate and out-think us. We want them to give us great stuff we haven’t thought of.

Whether you are a large or small company, isn’t that what we should do with our clients every day?

Barry LaBov
LABOV Marketing Communications and Training

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