Saturday, August 22, 2015

Alignment versus assignment

In business, there are those partners who focus solely on the assignment at hand and others who act as alignment partners, offering a deeper level of expertise by focusing on the needs and goals of a business. They act as advocates, confidantes and extensions of the company’s team. This is more important than ever, as many companies operate with fewer staff than in the past. 

An alignment partner will work with a company to connect business strategy, resources and goals, then spearhead execution of a strategic plan, which strained departments often don’t have time to do. Alignment partners will fully immerse themselves in a company and its brand, which includes learning the brilliance of a product, service, process, technology or innovation. It is an effort to discover the what and how, but most importantly the why a business is doing what it’s doing.

Focusing on alignment over assignment can yield highly rewarding business relationships and results that can change a company for the better. It’s ok to admit you can’t do everything yourself. A true partner can provide the extra help you need to achieve your goals and improve your business.

Barry LaBov
LABOV Marketing Communications and Training

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