Wednesday, February 4, 2015

What's the idea?

There’s a lot of idea generation going on in the world today. Some ideas end up changing life as we know it. Others never make it off the ground. The process for coming up with those ideas is widely varied. Alex Osborn popularized the term brainstorming in his 1953 book Applied Imagination. While he established rules to follow during brainstorming sessions, there’s really no one right way to do it. There are hundreds of different idea generation techniques you can use. And sometimes applying several different techniques to a particular challenge can yield the greatest results.

One of the most important elements of a successful brainstorming session is to have fun. There’s nothing more cringe-inducing than a brainstorming session where you could hear a pin drop and the energy level is non-existent. Make up your own brainstorming technique or use one that already exists, but by all means, have fun when you’re doing it. The next great idea is just around the corner. 

Barry LaBov
LABOV Marketing Communications and Training

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