Job Description versus Job Purpose

Job descriptions have their place in business. But can’t they also impede greatness? If I follow my job description, in essence, I’m following orders.

In addition to a job description, don’t we also need a job purpose? Basically, what is my purpose in all of this? Other than a few pages of verbiage, how do I know that I really am doing a great job and making a difference?

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com

There are two kinds of easy

There’s the “now” easy—I don’t want to be bothered or hassled, so let’s cut corners and make my life as easy as possible this second.

There’s “tomorrow” easy—let’s get this right, make sure we do the very best we can.

The “now” easy is easier immediately but it is fraught with bad things down the road—errors, lack of engagement, mediocrity, etc. After that happens, it is no longer easy to overcome those issues.

The “tomorrow” easy is the opposite—it builds a future that is simple, enjoyable and yes, easy.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com

Do the best work of your life

There are many factors that lead to satisfaction in the workplace. There’s recognition, salary, benefits, working conditions, flexible schedules and more. But the one I have found to be the most important is to create an environment where a person can do the best work of their life.

Paying people fairly, recognizing them and giving them a great environment is critical. But if you don’t feel what you’re doing is important and that you truly are doing something that excites you, none of the great benefits will matter enough.

Barry LaBov
LABOV Marketing Communications and Training
www.labov.com