Introduce new branding from the inside out, part 2

When a company is introducing new branding, informing employees first before informing dealers, customers and the industry can go a long way toward strengthening employee trust. The first step in conveying any change is to ensure leadership is all on the same page, so they can communicate a consistent message to employees. Conflicting, varying messages to employees will do the opposite and reduce trust levels.

Once leadership is unified and understands how the new branding is being communicated, it’s time to begin engaging employees. Employees are a company’s brand ambassadors. How well they understand and convey a brand’s message and values directly influences the success of that brand. When they trust in a company and are informed and engaged with its branding, vision and business strategy, that trust and engagement are conveyed to customers and others in the industry.

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com

Introduce new branding from the inside out

Have you ever worked for a company where you felt as though the employees were the last to hear about anything, whether it was new branding, a new logo, tagline, ad campaign, etc.? It’s difficult to get on board with a change after the fact and even more challenging to consistently represent the brand and its values to a customer or others outside the company when you don’t know the reason or thought process behind them. 

That’s why it’s so important to engage from the inside of a company out. It not only gets employees on the same page and gives them the knowledge they need to go out and communicate a brand and its values to others, it establishes trust, which is essential in any organization.

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com

Is procrastination all bad?

We all procrastinate at one time or another, but is that always a bad thing? Not necessarily according to behavioral and organizational psychologists. In fact, it’s been found that procrastination can lead to greater creativity.

By definition, procrastination is the action of delaying or postponing something. During that inaction, ideas can incubate in the back of one’s mind. Even though physical action isn’t being taken to complete the task, subconsciously you may be thinking about the best way to tackle a project or coming up with different ideas that will make it great.

Procrastination gets negative connotations from those who really wait until the very last minute, leaving little time for creativity. A moderate level of procrastination, however, can give you the time you need to mull things over and unleash your creativity.

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com