Daily insight from Barry LaBov, CEO of LABOV Marketing Communications and Training, an award-winning entrepreneur, author, public speaker and ad man.
Wednesday, October 21, 2009
Hats
Used to be you'd be embarrassed if you told people that you wore a lot of hats at your company. As a business owner, it was a sign of weakness to admit that your accountant also answered the phone and was a great PR person for your shop.
But today, it's a sign of engagement that people do more than one thing at the company. And it's smart.
Some days there's no need for one thing that you do. Good thing you wear those other hats.
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